Images Events Jobs Premium Services Media Kit Network Map E-mail Offers Vendor Solutions Webcasts
IT Management Webcasts:
The Role of Security in IT Service Management

Preparing for an IT Audit

More Webcasts

Search EarthWeb Network

Be a Commerce Partner
Imprinted Gifts
Shop Online
Computer Deals
Send Text Messages
Laptop Batteries
Online Shopping
Career Education
Web Design
Find Software
GPS Devices
Online Education
Compare Prices
Build a Server Rack

Linked Data Planet Conference & Expo

IT Management : Columns : Executive Tech: The Boom is Back -- Let's Party


Download: Solaris 8 Migration Assistant
Rapidly move your Solaris 8 application environments to new systems running Solaris 10 with the Solaris 8 Migration Assistant. Reduce migration risk while taking advantage of increased performance, reliability and security of the latest SPARC hardware platforms and Solaris 10 OS. Click here »


Install What You Need with Windows Server 2008
Windows Server 2008 is Microsoft's most full-featured server operating system yet, so it's ironic that one of its most exciting new features is an install option that cuts out most of the other features. Paul Rubens explores why a Server Core installation makes a great deal of sense in many instances. »

Identify Hardware and Software That Meet Microsoft Standards
The "Certified for Windows. Server 2008" logo identifies hardware and software solutions that meet Microsoft standards for compatibility and best practices with the Windows Server 2008 operating system. »

Windows Server Catalog: Certified Hardware Devices
Search the Windows Server 2008 catalog to find solutions to deploy with confidence. »

Windows Server Catalog: Certfied Servers
Search the Windows Server 2008 catalog to find servers you can deploy with confidence. »

Download the Windows Server 2008 Trial
With Windows Server 2008 you can develop, deliver, and manage rich user experiences and applications, provide a secure network infrastructure, and increase technological efficiency and value within your organization. »

Related Articles
Can Your Site Survive Firefox?
- ITSMWatch Newsletter -
Tech Focus: Security

Cybersecurity: Laws Only Go So Far

Mozilla Firefox vs. Internet Explorer: Which is Safer?

Is Your Blog Leaking Trade Secrets?

The Las Vegas Counterfeiting Story: Is Your Privacy Worth More Than a Poker Chip?

Stopping Spammers at The Point of Sale

Product Watch
IOGEAR KVM - Includes Audio/Peripheral Sharing
Coverity Prevent / Coverity Thread Analyzer - Analyze Source Code For Defects, Security Vulnerabilities
USSD Series - SDRAM-Based Solid State Drives to 256 GB
UltraSMS - Send SMS From Your PC
Sentinel Sensors - Wi-Fi Based Temperature Monitoring Especially For Cold Storage

more products >>

Datamation Definitions
data mining
grid computing
network appliance
FREE Tech Newsletters

Download: Solaris 8 Migration Assistant Rapidly move your Solaris 8 application environments to new systems running Solaris 10 with the Solaris 8 Migration Assistant.

The Boom is Back -- Let's Party
August 3, 2004
By Brian Livingston

Brian Livingston SAN JOSE — The signs are unmistakable. That feeling is in the air again.

The Internet boom is back. Let's party!

The Metrics of Money Mania

Tech stocks may still be in the doldrums. But other indicators show that your company may have opportunities now that you haven't had since the Internet bubble burst in 2000:

Web Addresses Are Hot Again. Verisign Inc., which maintains a directory of all dot-com and dot-net addresses, reported recently that registration of all domain names had hit a record high of 4.7 million in the first quarter of 2004. That compares with a mere 4.1 million new names registered back in the first quarter of 2001, when Internet fervor was still on a roll.

Money Is Flowing. Search engine stalwart, which is preparing its initial public offering (IPO) soon, estimates the value of its company at between $29 billion and $36 billion. That would make its estimated $3 billion in stock sales the eighth-largest IPO in history. If the price holds up, it would give Google a market value greater than such large corporations as Ford Motor, Vivendi Universal, and possibly Boeing.

Irrational Exuberance All Over Again. Excited investors will undoubtedly pay that amount for Google, despite the challenges it faces from search-engine competitors such as Yahoo and Microsoft. And Google's cash cow, the search-specific ads it sells, might even fall prey to a lawsuit by Overture, the originator of such ads and an arch-competitor. Overture, whose ads are shown by Yahoo and many other sites, holds a patent on bid-for-placement ads and might (if its suit is successful) force Google to pay a license fee or even stop selling its own ads.

Who knows what the court will decide in this case? What's important to realize is that Internet businesses are once again a place where cash wants to be.

And that, my friends, means there's money to be made by your company.

Do You Want New Customers Or Not?

If online advertising is something worth billions in speculative investments, and is something worth fighting in court over — and it surely is — then it's something your business needs to take advantage of while there's still gold in them thar' hills.

Advertising in Google and Overture and perhaps some of the many smaller bid-for-placement search engines is still the cheapest way to attract new customers for many of the companies that have tried it. If your business isn't yet doing so, you might want to start running online ads now before every other Tom, Dick and Harry has escalated the bid prices through the roof.

The problem I've found with paid-placement advertising is that there are just so many details to grasp. First, you have basic questions about what products work best in online advertising and what key words should be bid on. These can be daunting challenges by themselves. Then you add such complications as changing your bids from day to day to get better positions than your competitors. You may also find you need to bid less — or not at all — during times of day when the responses you get aren't very profitable.

It's enough complexity to drive you mad.

Letting Computers Run The Computers

As you read this, I'm in San Jose, Calif., at the Search Engine Strategies (SES) Conference. This is an intensive confab put on several times a year in major cities around the world, bringing together purveyors and users of search engines large and small. After its stint in San Jose, SES next pops up in Stockholm, Chicago, New York, and Tokyo. (SES is sponsored by Jupiter Events, a subsidiary of Jupitermedia, the publisher of this Web site.)

Here at the convention, the complexities of managing online advertising are the province of a number of specialized Web services. I wrote a review of two such bid-management services in this space on Sept. 22, 2003:

Go Toast (now Atlas OnePoint). This service offers its customers fine-grained control over online advertising bids at Google, Overture, FindWhat, and about 30 other search engines. Go Toast, based in Denver, Colo., was acquired by Atlas DMT in December 2003 and renamed Atlas OnePoint.

Maestro. An offering of, located in New York, N.Y., Maestro is arguably a bit more "set it and forget it" than OnePoint. Compared to OnePoint, it aims at a somewhat higher-end market of firms: those spending more than $30,000 per month on online advertising.

Next week, I'll report to you on how players such as these are making the most of today's accelerating marketplace — and how you can, too.

An Executive Tech Update

I wrote in the July 20 installment of Executive Tech that you should download the beta 0.9.2 version of Firefox, a long-awaited alternative browser, and test your company's Web sites for compatibility with it.

I've found a strange quirk that you might also run into. When a hyperlink is clicked in Microsoft's Outlook 2003 e-mail program after Firefox is made the default browser, a dialog box called Locate Link Browser appears for no apparent reason. If you use this dialog box to select the Firefox program to open hyperlinks, you may see two Firefox windows when hyperlinks are clicked in Outlook.

Microsoft acknowledges that this is a bug in Outlook 2003 when running on Windows 2000. (See the company's Knowledge Base article 821692.)

This interaction will no doubt be fixed by the time version 1.0 of Firefox is released, probably this September. In the meantime, you can fix the glitch by changing two file types in Windows. Deselect the option for "DDE" under the file types "URL:HyperText Transfer Protocol" and "URL:HyperText With Security." This is more fully described by the Software Tips and Tricks forum.

Brian Livingston is the editor of and the co-author of Windows Vista Secrets and 10 other books. Send story ideas to him via his contact page. To subscribe free and receive Executive Tech via e-mail, visit our signup page.

Add to your favorites
Add to your browser search box
IE 7 | Firefox 2.0 | Firefox 1.5.x
Receive news via our XML/RSS feed

Executive Tech Archives



Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info

Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Advertise | Newsletters | Tech Jobs | Shopping | E-mail Offers

Whitepapers and eBooks
Microsoft Article: Will Hyper-V Make VMware This Decade's Netscape?
Microsoft Article: 7.0, Microsoft's Lucky Version?
Microsoft Article: Hyper-V--The Killer Feature in Windows Server 2008
Avaya Article: How to Feed Data into the Avaya Event Processor
Microsoft Article: Install What You Need with Windows Server 2008
HP eBook: Putting the Green into IT
Whitepaper: HP Integrated Citrix XenServer for HP ProLiant Servers
Intel Go Parallel Portal: Interview with C++ Guru Herb Sutter, Part 1
Intel Go Parallel Portal: Interview with C++ Guru Herb Sutter, Part 2--The Future of Concurrency
Avaya Article: Setting Up a SIP A/S Development Environment
IBM Article: How Cool Is Your Data Center?
Microsoft Article: Managing Virtual Machines with Microsoft System Center
HP eBook: Storage Networking , Part 1
Microsoft Article: Solving Data Center Complexity with Microsoft System Center Configuration Manager 2007
Intel Video: Are Multi-core Processors Here to Stay?
On-Demand Webcast: Five Virtualization Trends to Watch
HP Video: Page Cost Calculator
Intel Video: APIs for Parallel Programming
HP Webcast: Storage Is Changing Fast - Be Ready or Be Left Behind
Microsoft Silverlight Video: Creating Fading Controls with Expression Design and Expression Blend 2
Downloads and eKits
Sun Download: Solaris 8 Migration Assistant
Sybase Download: SQL Anywhere Developer Edition
Red Gate Download: SQL Backup Pro and free DBA Best Practices eBook
Red Gate Download: SQL Compare Pro 6
Iron Speed Designer Application Generator
Tutorials and Demos
How-to-Article: Preparing for Hyper-Threading Technology and Dual Core Technology
eTouch PDF: Conquering the Tyranny of E-Mail and Word Processors
IBM Article: Collaborating in the High-Performance Workplace
HP Demo: StorageWorks EVA4400
Intel Featured Algorhythm: Intel Threading Building Blocks--The Pipeline Class
Microsoft How-to Article: Get Going with Silverlight and Windows Live