InfoWorld
Lead with Knowledge
HOME/ SITEMAP
SUBJECT INDEXES
App Development
Broadband
Business Intell.
Business News
Business Strategies
Careers & Mgmt
Collab. Software
Content Mgmt
CRM
Database
E-Business
End-User Apps
End-User Hardware
Enterprise Apps
Ethics
Government
Licensing
Middleware
Mobile Computing
Networking
Online Community
Operating Systems
Processors
Security
Servers
Storage
Telecomm.
Web Services
Web Technologies
Wireless
XSPs
NEWS
CTO ZONE
TEST CENTER
FEATURES
COMMUNITY
OPINIONS
RESEARCH
EVENT
WEBCASTS
ABOUT InfoWorld
ABOUT US
About InfoWorld
Services
Advertise
Contact us
Employment
WHITE PAPERS

Learn to secure your PCs from new and unknown hacker attacks.

Free IDC White Paper - Discover Secure File Sharing for the Enterpriseattacks.
SEARCH:  
Home  //  Article
Print Article    Email Article
E-Business Secrets
Brian Livingston
New software spider finds 'Super affiliates' for sites

As I wrote last week, if your e-business encourages affiliates to drive traffic to your site, studies have shown that 95 percent of the resulting sales are likely to come from only 5 percent of those affiliates. These few, highly productive associates are known as "super affiliates." They are ardently sought after for their e-commerce marketing skills.

Now a new service, called the Internet Success Spider, helps you find potential super affiliates who are likely to be interested in marketing the particular offerings on your site.

The Spider ranks the strongest sites linked to any e-businesses you select. The tool was developed by Neil Shearing, the director of Scamfreezone.com, a consumer protection and home business site.

I purchased a Spider license for testing. To illustrate how it works, let's say that your site sells flower arrangements. Super affiliates of other floral sites, such as 1800flowers.com, might be amenable to sending traffic to your site.

Using search engine technology, the Spider finds all the sites that link to 1800flowers. It then ranks those sites, in turn, in descending order of the number of sites that link directly to them. With a nod to Google.com's "link popularity" concept, it's easy to see that sites linked to by the most other sites are very likely to be the super affiliates you're interested in.

Of course, you could do something like this manually by yourself. Simply go to Altavista.com and type "link:1800flowers.com" (without the quote marks). This search reveals 8,789 sites that link to the florist. You could then repeat this process for each of those sites ... but you quickly see why it's faster to have the Spider do the work for you.

The lists that the Spider produces tend to be headed by Yahoo.com and other major directories. Ignore the top few listings and scroll down to sites that are genuine marketing partners. Once you've made a list of your most likely prospects, Shearing suggests techniques that others have found successful for initiating relationships.

The service costs $79 for an unlimited period, but it requires as many as 24 hours for human approval of applications. There is a no-questions-asked, 100-percent-money-back guarantee, however.

More information on the Internet Success Spider:

http://www.scamfreezone.com@31.dk/?3aa9

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

E-BUSINESS BOOK REVIEW: CORE WEB PROGRAMMING

In January 1998, a computer scientist at Johns Hopkins University named Marty Hall published the first edition of "Core Web Programming." It immediately became successful as a thorough teaching guide to HTML 3.2, the Java Developer's Kit 1.02 and 1.1, CGI programming, and other then-current tools.

That book is almost a fossil now, so Hall (with colleague Larry Brown) has produced a completely revised paperback, laden with 1,440 pages of new technologies. The HTML material, of course, has been updated to 4.0. But the new work is also rich with JSP (JavaServer Pages), CSS (Cascading Style Sheets), XML, and much more. There are plenty of examples of running code -- more than 250 working examples of Java classes, for instance. Programmers who haven't yet mastered these topics but want to will find a lot to chew on here.

Core Web Programming

by Marty Hall and Larry Brown

(Prentice Hall Computer Books -- Core Series)

http://www.amazon.com@54.vg/?0130897930

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

LIVINGSTON'S TOP 10 NEWS PICKS O' THE WEEK

1. 42 percent of U.S. consumers planning to buy online

http://www.digitrends.net@836.as/?3f9

2. Online auctions rise 149 percent to $556 million

http://www.nielsen-netratings.com@e.la/?7e1

(PDF file, requires Adobe Acrobat Reader)

3. Barnes & Noble and Amazon duel over free shipping

http://www.thestandard.com@a6r.ms/?bc9

4. ORBS spam blocker shifts to three new sites

http://www.wired.com@5a0.tc/?fb1

5. How to manage customer service well and economically

http://ecommerce.internet.com@1c.to/?1399

6. Women now outnumber men online in the United States

http://www.scoop.co.nz@31.dk/?1781

7. Competing music services offer subset of all labels

http://www.wired.com@5a0.tc/?1b69

8. Interest rate cuts should help e-business growth

http://www.clickz.com@54.vg/?1f51

9. Controversial service uncovers online critics

http://www.content-wire.com@a2.tc/?2339

10. Car rental speeding charges via GPS are overturned

http://www.cnet.com@th.gs/?2721

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

THIS WEEK'S 'THEY CAN'T DO THAT ON THE WEB!' PAGE

And you thought the e-mails YOU received were bad: A court in the Persian Gulf emirate of Dubai validated the divorce of a man who informed his wife they were splitsville by sending her a text message via cell phone, according to a Reuters dispatch.

What if she'd been in a bad reception area?

Dubai man divorces wife by text message:

http://dailynews.yahoo.com@a6r.ms/?4e31

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

E-BUSINESS SECRETS: Our mission is to bring you such useful and thought-provoking information about the Web that you actually look forward to reading your e-mail.

ABOUT THE AUTHOR: E-Business Secrets is written by InfoWorld contributing editor Brian Livingston. Research Directors are Ben Livingston (no relation) and Eryn Paull. Brian has published 10 books, including:

Windows Me Secrets:

http://www.amazon.com@54.vg/?0764534939

Windows 2000 Secrets:

http://www.amazon.com@54.vg/?0764534130

Win a book free if you're the first to send a tip Brian prints. Send to mailto:tips@SecretsPro.com.


Brian Livingston , an InfoWorld contributing editor, has published 10 books, including Windows Me Secrets and Windows 2000 Secrets. Win a book free if you're the first to send a tip Brian prints. Send in your tips today, at tips@secretspro.com.



RELATED SUBJECTS

E-Commerce
MORE >
SUBSCRIBE TO:    E-mail Newsletters  InfoWorld Mobile InfoWorld Magazine
Home  //  Article Print Article    Email Article
Back to Top
 ADVERTISEMENT
 

SPONSORED LINKS

Protect Your Data: Get your FREE Enterprise Backup Intelligence Kit from ADIC.
New HP digital projectors — click now for limited-time introductory offers.
SeeBeyond Webinar - Topic: UCCnet, Thurs., 9/26/02 , 8-9 am PST
The Sun™ LX50 server with Linux or the Solaris™ OE. Click here.
Limited-time offer to optimize your distributed network from Volera

SUBSCRIBE
E-mail Newsletters
InfoWorld Mobile
Print Magazine

Web-based training
ABOUT INFOWORLD  |  SITE MAP  |  EMPLOYMENT  |  PRIVACY  |   CONTACT US

Copyright 2001 InfoWorld Media Group, Inc.